The New York Times wants the government to start regulating Google’s search business.

To be fair, the Times admits that forcing Google to get approval every time it tweaks its search algorithm — as it does constantly — would be impractical and stifling.

But, that aside, the Times thinks “it is worth exploring ways to ensure that the editorial policy guiding Google’s tweaks is solely intended to improve the quality of the results and not to help Google’s other businesses.”

No, it really isn’t.

A few reasons why that is a terrible idea:

  • Google doesn’t have a monopoly on search. It currently has two serious competitors in Yahoo and Microsoft’s Bing, or perhaps one and a half, since Bing will be powering Yahoo searches from now on. Google’s search share is around 63%, well under the standard thresholds for antitrust concerns.

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