The web is diverse and users obviously log on for different reasons. From reading news, socializing on social networks, email and search, advertisers are always trying to understand where people usually spend their time on the web.
Using data provided by a recent Nielsen study, the infographic below provides exactly that.
So, which web services are used most actively? Email and search are the answers. More than 4 out of 10 users are using emails or/and search engines when connected. This data also explains the boom in search engine marketing over the past decade, whereby Google is the undisputed leader in this segment.
Getting news is also one of the main reasons why people log on to the web as users find it more convenient to consume news digitally.