Cisco takes the Flip approach to home routers

by Erica Ogg

One of the most essential tech products at home is also probably the one you hate the most: your wireless router.

Setting up a home network can be for some an excruciating experience, one that can leave even tech-savvy folks wringing their hands while switching off between calling the router’s customer service line and their Internet service provider.

Cisco Systems says it’s designed a new line of routers specifically to avoid this. The Valet and Valet Plus, will be available at retailers like Best Buy, Staples, and Target and online at starting Wednesday for $99 and $149, respectively.

“We’re trying to take the negative emotions you have about not being able to set it up, and turn it into a positive experience,” said Scott Kabat, director of marketing for Cisco Consumer Products.

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