Cisco takes the Flip approach to home routers

by Erica Ogg

One of the most essential tech products at home is also probably the one you hate the most: your wireless router.

Setting up a home network can be for some an excruciating experience, one that can leave even tech-savvy folks wringing their hands while switching off between calling the router’s customer service line and their Internet service provider.

Cisco Systems says it’s designed a new line of routers specifically to avoid this. The Valet and Valet Plus, will be available at retailers like Best Buy, Staples, and Target and online at Amazon.com starting Wednesday for $99 and $149, respectively.

“We’re trying to take the negative emotions you have about not being able to set it up, and turn it into a positive experience,” said Scott Kabat, director of marketing for Cisco Consumer Products.

Read the full article at news.cnet.com

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